internet marketing infonecessities own domain name free valuable info professional looking site internal search facility privacy statement secure credit card ordering regular site promotion important high position for brand names in major search engines opt-in email list email newsletter search engine strategies check out competitors keywords use phrases rather than individual words check which search phrases used most often favicon.ico put file in every directory - if bookmarked, it provides a bookmark icon with MSIE5 - icon 16*16, not more than 16 colours info estimated number of people online - 459,000,000 (Aug 01) estimate of number of people online by end of 2002 - 600,000,000 (Feb 02) estimated size of web somewhere between 9M and 20M sites (Oct 01) 2/3 of the sites are duplications, sites under construction, or the invisible web (Oct 01) estimated growth of web - 7,000,000 pages a day (Jun 01) OCLC contains web stats compiled from an annual survey |