fooling the search engines - not recommended
The major search engines claim to be able to spot the more obvious tricks
used to increase the frequency of appearance and the rankings of documents
in search results. These include -
spoofing techniques
multiple occurrences of word in keywords META tag
multiple occurrences of words in COMMENTS and ALT text
multiple occurrences of words written in very small fonts
multiple occurrences of words written in the background colour
dynamic content changes (counters, dates etc) in duplicated documents
invisible links (using 1*1 pixel gif images)
invisible layers
text allocated to a non-visible area
page redirection
also called IP stealthing, page swopping etc
cloaking - page indexed by the search engine not the one seen by the user
misleading content
use of irrelevant terms in META tags (ie unrelated to page content)
using popular keywords in page contents as spam (eg trademarked terms)
dirty deeds
multiple submission of a competitor's page hoping it will be banned
registering of misspellings of major search engines to catch
accidental traffic
such activities can be, and sometimes are, penalised by search engines - either by lowering the ranking of a submission, or by
refusing to accept any further submissions from the offending domain
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